Healthcare Executive Michael Cromwell Partnering with Selby Founder Dr. Julie McCormick to Build a Leading Acupuncture Platform
Meridian Health Elements, a newly formed healthcare management company focused on acupuncture and holistic wellness models, today announced its investment in Selby Acupuncture, a leading acupuncture and herbal medicine clinic in St. Paul, Minnesota. Selby is one of the most highly regarded acupuncture clinics in the region, with more than 18 years of history serving patients in the Twin Cities and beyond.
Meridian Health Elements was founded by Michael Cromwell, an executive with experience scaling high-quality healthcare provider businesses. The company’s mission is to build a category-defining acupuncture and holistic wellness organization while elevating the visibility, sustainability, and professional development of acupuncturists, herbalists, and other integrative providers nationwide.
As part of the transaction, Selby’s founder and lead acupuncturist, Dr. Julie McCormick, will remain actively involved in the practice and partner with Meridian to help shape the long-term vision for the platform.
“Selby Acupuncture represents exactly the kind of practice Meridian was created to support: clinically excellent, deeply trusted by patients, and built on values that put care first,” said Cromwell. “We are committed to preserving what makes Selby special while thoughtfully investing in its long-term growth and sustainability.”
“I am excited to partner with Meridian as we enter Selby’s next chapter,” said Dr. McCormick. “This investment allows us to protect our culture and patient experience while gaining the resources and support needed to grow responsibly and expand the impact of acupuncture and herbal medicine.”
Acupuncture is part of a medical tradition with thousands of years of history and is increasingly embraced by patients in the United States seeking effective, lower-cost approaches to care with minimal side effects. Selby Acupuncture serves patients across a wide range of needs, including fertility, pregnancy, chronic pain, anxiety, and women’s health.
Meridian Health Elements plans to work closely with Selby’s providers and staff to ensure continuity of care, support professional development, and explore future growth opportunities in the Twin Cities and beyond. No immediate changes to clinical care, staffing, or patient experience are planned as part of the transition.
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Meridian Health Elements is a healthcare management company focused on acupuncture and holistic wellness models. The company partners with leading clinics and providers to expand reach, strengthen operations, and create more value for patients.
Founded in 2007, Selby Acupuncture is a premier multi-provider acupuncture and herbal medicine clinic in St. Paul, Minnesota. Selby is known for high-quality care, experienced clinicians, and longstanding commitment to patient and community wellbeing.
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